A mobile only webapp that used the inbuilt functionality of smartphones as a way into travel content. Users launch the app from a traffic driver or link on the Guardian site and are prompted to move the phone from side to side to select the destination they wish to go to. The compass graphic then scrolls through the different cities, full screen imagery changing as you go, giving the impression of a working compass.
Once a desired destination is selected, users have a swipeable gallery of top 10 activities with a map showing their location. Sponsored by Hilton it therefore also showed the location of their hotel.
The client wanted something that was different from a normal sponsored hub on the Guardian, and also wanted something specifically for mobile. This execution ticked both boxes and was very successful, with the client coming back a year later requesting more destinations to be added and updating the content.
Remember this is designed for mobile, but please take a look