Winner of Brand Partnership of the Year 2014 at the Newsawards.
The first project in my tenure at Guardian Labs. In partnership with Unilever called the Live Better Challenge, its aim was to cover different seven areas of sustainability - one each month. We set our readers sustainability challenges on food waste, energy, recycling, health, water, sourcing sustainability and finally getting involved.
First it needed an identity. I created the logo which changed each month, as each challenge began, with a simple gradient that moved from icon to icon - an animated version was used for presentations, buttons and video titles.
The campaign stretched across all platforms - with a dedicated editorial team, advertorials, lesson plans for schools, events, animations, long form stories and interactive infographics.